Strategy Development
Our strategy department specializes in providing marketing advice, equipping clients to respond swiftly and effectively to market dynamics. Our process includes planning, strategic definition, action development, and technology, enhancing your company’s agility and competitiveness—a winning combination for growth.
What does the process of creating a strategy entail?
A social media strategy is a must to distinguish yourself from the competition and make a mark on the network. While there are numerous steps and audits involved, let’s provide you with an overview of how we tailor a strategy to suit your company’s preferences and goals.
We define your objectives
The first and most important step in creating a social media strategy is to set goals. Without an objective in mind it will be difficult to channel efforts to achieve it.
We define your target audience
Before starting your social media marketing campaigns it is essential to determine your target audience. If you don’t know who you are, you won’t know who to advertise to.
We choose the right social media platform
Once the audience is defined, we will analyze which is the optimal platform for your messages to reach them.
We audit your performance
Once we start publishing content regularly on their networks, we start analyzing performance. This way, we see what type of content works and what doesn’t.