Concept
Vice Raw Bar was a restaurant and bar located in the city center of Madrid. The project was presented to the Wet Laundry team as nothing more than a mood board. The client entrusted us with the task of creating the brand identity, image, design, and communication plan from the ground up.
The concept was unique, as the client aimed to evoke Miami Vice vibes with fluorescent touches. They wanted to attract customers for both dinner and drinks, making it imperative for our creative team to communicate and execute the vision clearly.
Social Media + Website
We opened social media accounts on Facebook, Instagram, and Google. The primary focus was maintaining a consistent color palette across all social networks. We curated an aesthetically pleasing Instagram feed, carefully adhering to the specified Pantone colors. While it may appear visually seamless, working with a limited color palette required adapting photos and videos to meet those standards, which was quite challenging!
Graphic Design
Together with Vice Raw Bar, we designed their business cards, posters, menus, roll-ups, and everything you can imagine.
We maintained an extroverted graphic design style, while also incorporating the color and neon elements requested by our client. Staying true to the brand was a paramount consideration throughout the design process.
Creation of the Brand
From a mere mood meeting and brainstorming session with the client, the Wet Laundry team brought ideas to life. We created a logo that spoke to their customers without uttering a word.
Additionally, we designed menus that achieved the same effect while remaining convenient for the consumers.
Evolution
Our objective? To build a brand identity that captured the attention of consumers. Creating the identity for Vice Raw Bar involved a two-fold approach.
Firstly, we aimed to establish a design and brand tone that clearly conveyed Vice Raw Bar as the go-to place for dining and drinks with friends. To achieve this, we crafted the slogan: ‘the coolest thing in Madrid since Victoria Beckham.’
Secondly, we embarked on a marketing campaign targeting promoters, influencers, and online audiences through Vice’s social networks to generate anticipation for their grand opening. Following the grand opening, our goal was to sustain robust strategies to maintain the ‘hype’ surrounding the brand.