Concept
Snowdaze (2019) was the first music and snow festival in Spain featuring underground and EDM acts. The Snowdaze team prepared a long weekend event with many activities on the slopes and sports competitions during the day, along with a festival plan in the afternoon and night. Attendees found themselves dancing to underground techno rhythms and enjoying performances from their favorite DJs at the Candanchú station in the Aragonese Pyrenees.
Snowdaze Fest was built from the ground up in collaboration with the WET LAUNDRY team. We handled everything from logo design, color scheme, aesthetics, and the operation of all social media channels. We worked hand in hand with the Snowdaze team to create the social media and communication plan of their dreams. Would you like to see how everything came together?
Socal Media + Web
With over 1,000 hardcore fans on Facebook and 17,100 on Instagram, the Snowdaze Fest community was a community of music fans.
Our client had Instagram as their main focus, so we worked on tactics to improve engagement and increase their followers. Hosting contests and meet and greets were just some of the ways we were able to achieve the results our client expected.
Graphic Design
A lineup full of stars, but it wasn’t just the artists that shone on the poster for the Snowdaze edition. The graphic design team went to work on a poster, using different mountains and lighting to make the poster shine even brighter.
In addition to generic printed signage, we studied the different spaces and formats that should be used to promote the second edition of the festival, for which we created banners to be inserted into websites and videos for advertising campaigns.
Influencer Marketing
In this case, when we implemented influencer marketing, we observed the following numbers:
- ROI was 11 times greater than the traditional marketing we typically implement.
- We improved our target reach by 67%.
- We saw increases in the interest rate by 2.5% (macro influencers) and 8% (micro influencers).
Online Communication
Artists of the stature of Andrea Oliva, DJ Nano, Danny Avila, or Dennis Cruz, among others, met in an epic edition in Candanchú. To achieve this, we implemented our community managers and all the tools proposed in the digital communication strategy to encourage the public to start purchasing their season tickets for the festival.
Completely segmented campaigns with publications that followed a careful aesthetic line managed to increase the number of sales by 25% in certain phases of the year compared to the previous year.
Evolution
Our objective was to build the Snowdaze brand from the ground up and activate it both online and offline for our target audiences. In 2018, it was the first year of the festival, so as an agency, we had a lot of pressure to increase fans and drive ticket sales.
From the 2018 to the 2019 edition, we had to develop flyers that incorporated a new level of design featuring mountains, lights, and snowfall. We achieved excellent results and translated them into moving videos. With each edit, our client wanted to push the expectations even further, which meant we had to work together as a team and brainstorm with our client to ensure that each step of the process met their standards. Festivals can be very arduous, but with the right creative team from both the client and our side, we were able to exceed expectations! See below the result of our work from 2019.
