Concept
Madcity made its mark on the Madrid nightclub scene with the intention of setting itself apart from the routine of the capital’s nightlife. It offered an audiovisual entertainment experience inspired by the best parties in Miami, Las Vegas, and Los Angeles. Over the years (2017-2019), renowned artists such as NERVO, Jonas Blue, Galantis, Don Diablo, and more joined the Madcity Club.
Our mission was to create ‘hype’ on social media, drive ticket sales, and maintain the brand’s presence during the weeks when there were no shows. Madcity occurred once a month, making it crucial to strategically utilize content and have content plans aligned with our client’s objectives. Our focus was to maximize the impact of the content. See below for details on how we implemented it.
Social Media + Website
With more than 2,200 followers on Facebook at the time and 1,000 on Instagram, Madcity Club established itself as the undisputed leader. All of this was made possible thanks to the effective social media strategy, through which Madcity Club became a benchmark in event management and organization, demonstrated by a highly targeted segmentation on social networks.
Spotify
As Spotify was a major partner, we were able to use their facilities to host international artists who were in town. Sitting down with the artists for an hour allowed us to generate content before and after the show, which we used on social media platforms.
Press
Taking advantage of the press was crucial to the success of this brand. We fully leveraged the PR features by using it as content on your social platforms, running ads to drive traffic, and incorporating it into your pitch deck to secure more press coverage.
Online Communication
Black and white, clean, and crisp were the exact words our client used when requesting video design and editing. Through the flyers we created, the message could not be lost.
Evolution
Our objective? To strategically leverage content. With each edition, we found new ways to make the most of content for our consumers.
We explored sponsorships, engaged in influencer marketing, organized Spotify meet and greets, utilized The 40 streams, created photos and videos, and even ran offline promotions. As a creative agency, we stepped out of our comfort zone to ensure the brand resonated with its fans and clients.
