Concept
Gourmet Lobby’s sole mission is to sell gourmet products online, without a physical store. This underscores the critical role of their marketing strategy and online presence in driving sales. Gourmet Lobby entrusted WET LAUNDRY with key responsibilities, including devising a social media strategy, crafting advertising campaigns, and bolstering their online brand presence. We assessed gaps in their existing social media and communication plans, helping define new social media objectives.
Social Media
Our client’s primary focus was Instagram, and we employed various strategies to enhance engagement and grow their follower base. To deliver the expected results, we utilized tactics such as running contests and leveraging influencer marketing.
Graphic Design
Our team dedicated itself to crafting designs that resonated with Gourmet Lobby’s elegant and professional aesthetic. Our objective was to showcase products in a simple yet captivating manner, allowing the target audience to appreciate product details before making their way to the online store for purchase.
Paid Ad Campaigns
With these campaigns, our aim was to boost engagement, conversions, traffic, and/or revenue, depending on our KPIs (key performance indicators). We meticulously crafted online ads from inception to completion, handling everything from design to ad copy, target market selection, and post-analysis. At every stage, the WET LAUNDRY team was there, ensuring success.
Evolution
Our objective? To drive sales growth through a robust social media strategy, compelling online advertising campaigns, and a fortified online brand presence.
By meticulously tracking sales and online metrics, we expanded our clients’ reach to customers and, notably, boosted their sales figures. Through continuous campaign measurement, we identified designs that resonated well in our specific target markets. Over time, we witnessed remarkable engagement, with the Instagram account gaining +500 followers in just 3 months.
